Zynga Buys OMGPOP: Words With Friends Maker Acquires Draw Something Maker In Huge Deal
In what is perhaps the most Drawsome deal in Internet history, Words With Friends maker Zynga has purchased Draw Something maker OMGPOP. The deal was announced on a conference call with the press on Wednesday afternoon; though financial terms were not disclosed, Peter Kafka of AllThingsD reports that Zynga paid $180 million for OMGPOP, plus $30 million to retain OMGPOP’s 40+ employees.
âThe OMGPOP team has created a game thatâs fun, expressive and engenders real social interaction,â Mark Pincus, founder and CEO of Zynga, said in a statement. âDraw Something has captured the imagination of millions of people around the world. We love the way theyâve worked playful and relevant culture into their games from Devo to Daft Punk, from Lin to Beckham. Weâre honored to have the opportunity to partner with and support such an innovative team of creative inventors.â
Between the two companies, Zynga and OMGPOP distribute some of the largest and most popular mobile, Internet and Facebook games in the world. Zynga is the studio behind massive hits like Words With Friends, Farmville and Cityville, which attract 60 million daily users and more than 230 million users per month worldwide, according to company filings. OMGPOP, meanwhile, burst onto the scene with a game for iPhone and Android called Draw Something, a cooperative Pictionary-like game that has amassed more than 35 million downloads and more than a billion downloads in just over 6 weeks after its release. It recently overtook Zynga’s Words With Friends as the most popular game using Facebook’s Friend Connect for sign-ups.